Keen to understand the benefits of scheduling blog posts? You should be especially if you are running a business keen for growth. Every blogger does it, so why shouldnt you?
As someone who has been a blogger since 2013, I want you to know consistency is one of the keys to success. Visitors to your website will come to expect to read new content from you on a regular basis. Not maintaining a consistent approach may result in your readers losing interest. The result is your potential buyer goes elsewhere. This is why scheduling your business blog posts is so important.
Not convinced? Here are some of the reasons why you will benefit from scheduling blog posts.
Consistency
You should understand now that consistency is key when it comes to blogging. There’s no rule around the frequency at which you schedule blog posts. However if you choose to schedule weekly, please stick to it. By scheduling your content, you will build trust with your readers.
Time Management
Eliminate the risk of feeling like you are constantly needing to publish new content. One of the benefits of scheduling your blog posts is effective time management. Think of the time you will be able to allocate to work in your business instead of on your marketing. By scheduling content, you can then focus on responding to comments and building rapport online.
Improved SEO
Fresh content like scheduled blog posts is what search engines like Google love. You will achieve improved search engine rankings over time, as you will be seen as hosting an actively engaged website.
Flexibility
Keen to take a break from your business? Scheduling blog posts will afford you the flexibility to proactively plan your time. When you create a publishing schedule, you can feel confident those busier weeks in your business won’t see your marketing efforts diminished. Isn’t flexibility one of the reasons why you decided to become a business owner?
Peace of Mind
The big ticket here is for you to have peace of mind. Schedule your blog posts with the use of a scheduling platform like Buffer or Zoho Social and you are set. This is a great way to reduce stress and burnout, which for me is the biggest benefit aside from organic growth.
I am sure you will agree there are many benefits in scheduling your blog posts. Stay consistent, manage your time more effectively and watch as your search engine rankings improve.
Not sure how to plan relevant content for your blog posts? Contact us for a chat.
Elena Di Fiore is Maestro Media’s Communication Specialist. You can connect with her on LinkedIn here.
