Fine-Tuned PR

Music Public Relations By Maestro Media

Australian Music Management

Music Public Relations

When I moved to Melbourne in 2016, I rekindled my passion for broadcasting by joining Southern FM, my local community radio station. With experience as a program producer for 5RTI (which later became Fresh 92.7 & Radio Italiana 531) and providing voiceovers for HIT107.1FM, the transition was seamless. I quickly discovered the wealth of new music flowing into the station and developed a keen focus on Australian music. It’s a lesser-known fact that the CBAA mandates a 25% Australian music airplay requirement. Within just two months, I designed a program that featured a local singer-songwriter for a full hour on air each week. Each guest echoed a common sentiment:  “You’ve been helping so many as a career coach, but it’s clear you have a deep love for Australian music. Why not coach us?”

Australian Music Management
“You’ve been helping so many as a career coach, but it's clear you have a deep love for Australian music. Why not coach us?”

The Fine-Tuned PR Story

This inspired me to embark on a self-directed internship, managing an artist, which soon evolved into roles as a venue booker and freelance music journalist. Launching my music blog, I dove headfirst into attending industry events like Big Sound and the ARIA Awards in Sydney. 

By 2017, I was emceeing live music launches, acting as a booking agent for artists, and offering comprehensive music promotion services. That year, an industry expert dubbed me “The next Molly Meldrum.”

Our Team

Independent Singer-Songwriters

Life’s journey took me north to Queensland, where I faced challenges continuing in radio. Undeterred, I launched the podcast "Behind The Music with Ellie D" when my son was just four months old. This platform allowed independent singer-songwriters to share the stories behind their music. 

OzNow Radio

By 2021, I had launched my independent internet radio station, OzNow Radio, with a strong focus on promoting original Australian music. Even while on hospital bed rest for three months, awaiting the birth of my twin daughters, I worked tirelessly to expand the music catalogue. Hundreds of artists benefited from this self-funded project, but I had even bigger dreams.

Music Management Expertise

In 2023, I decided to take my music promotion efforts to the next level by closing OzNow Radio and accepting an invitation to join the Management Team at The Bizz Presents for eXposure. I have had the pleasure of representing incredible Australian music artists like Suellen Cusack, Alison Newman, and Hazel Ray. 

If you’re seeking a PR agency that truly understands all facets of the music industry, you’ve come to the right place.

I am thrilled to offer music promotion services to thousands of media outlets across Australia.

Fine-Tuned Music PR

Our Pricing Plans

Silver PR
Package

$750 + GST From
  • Package Details
  • Revision of your own press assets with distribution of your EPK to media outlets with interview coordinated.

Gold PR
Package

$995 + GST From
  • Package Details
  • Development of your Press Kit with distribution of your EPK to media outlets with interviews coordinated.

Platinum PR Package

$3980 + GST From
  • Package Details
  • Development of your Press Kit with distribution of four (4) or more track releases related to your upcoming EP.

Representing powerful women in music has become a passion of mine, but my greatest passion is supporting those dedicated to pursuing a career in Australian music.

Press Releases

Australian Music Management

A press release aims to generate media coverage, create buzz, and attract listeners or attendees.
A press release promotes your music by generating media coverage, showing professionalism, reaching your audience, controlling your narrative, boosting your search engine optimisation with a strong online presence and creating networking opportunities.
Australian Music PR

Media Coverage

Gain attention from journalists, bloggers, and media outlets, leading to reviews, interviews, and features that can significantly boost your music visibility.

Professionalism

Feel proud being represented professionally with a well-crafted press release, demonstrating that you take your talents seriously and are worthy of attention.

Audience Reach

Our network of media outlets ensures you reach a broader audience beyond the your existing fan base by tapping into Maestro Media’s reach, helping you attract new listeners.

Control the Narrative

You control the narrative with our guidance, by providing accurate and compelling information about your music and upcoming gigs.

SEO and Online Presence

Distributing music online can improve your search engine optimisation (SEO), making it easier for people to find your music and news.

Networking

Our service provides you with opportunities to build relationships with media professionals and influencers, which can lead to more coverage and opportunities in the future.

Australian Music Management

what is a press release

A press release aims to generate media coverage, create buzz, and attract listeners or attendees. A music press release is a document musicians, bands, or their representatives use to announce and promote new music, albums, tours, events, or other significant news to the media and the public.
Press Release

Who Reads Your Press Release?

Journalist and Bloggers

Journalists & Bloggers

These individuals look for newsworthy content to cover in their articles, reviews, and features. A press release gives them the necessary information to write about you and your music.

Fine-Tuned PR

Music Editors

Editors at music magazines, websites, and other publications use press releases to decide what content to include in their upcoming issues or posts. We chase editorial content opportunities.

Radio

Radio Hosts, DJs and Producers

They seek new music and artist news to include in their programming. A press release can alert them to new releases and upcoming events that might interest their listeners.

influencers

Influencers & Tastemakers

Social media influencers, playlist curators, and other industry tastemakers use press releases to stay informed about new music trends and emerging artists. 

THE MUSIC BIO

A music bio is a written summary overviews a musician, band, or music artist’s career, achievements, and background. It is an essential tool for promoting you to the media, fans, industry professionals, and potential collaborators. A well-crafted music bio can be a powerful tool in your promotional arsenal, helping to build your brand, connect with your audience, and advance your career.

A well-crafted music bio is essential because of these 5 important reasons listed. Or get in touch today.

Journalists and bloggers use the bio to write articles, reviews, and features, making it easier to present accurate and compelling stories about the artist.

It is a key component in press kits, promotional materials, and digital platforms, helping to attract and engage fans, industry professionals, and potential collaborators.
 

A strong bio provides a solid first impression, helping new listeners and industry stakeholders quickly understand who the artist is and what they offer.

A well-written bio demonstrates professionalism, making the artist appear more serious and committed to their career.

It aids in building relationships with media, promoters, booking agents, and other industry professionals by providing them with essential information about the artist.

professional music promotion

Partnering with Maestro Media

Partnering with Maestro Media for professional music promotion services is essential.

Discover how we can help.

Expertise and Experience

Maestro Media has extensive experience and specialised knowledge in music promotion. They understand the industry, know what works, and can craft effective strategies to maximise an artist's exposure.
Click Here

Media Relationships

Maestro Media has established relationships with journalists, bloggers, influencers, radio stations, and other media outlets. These connections can lead to more coverage and higher-quality placements for the artist.
Click Here

Time and Focus

Managing promotion can be time-consuming and distract artists from their primary focus—creating music. Maestro Media handles the promotional activities, allowing artists to concentrate on their art.
Click Here

Strategic Planning

Maestro Media can develop a comprehensive promotion plan tailored to the artist's goals, whether launching a new album, planning a tour, or increasing overall visibility. We ensure all efforts are coordinated and aligned with the artist's brand.
Click Here

Professional Materials

Maestro Media can create high-quality press releases, bios, press kits, and other promotional materials that present the artist in the best possible light, increasing the likelihood of media coverage.
Click Here

Measurable Results

Maestro Media can track the success of promotional campaigns, providing valuable insights and data to measure impact and adjust strategies as needed.
Click Here

Network and Opportunities

Maestro Media can open doors to opportunities such as interviews, collaborations, sponsorships, and live performances that might not be accessible to artists on their own.
Click Here

SEO and Digital Presence

Maestro Media can enhance the artist's online presence through strategic SEO practices, ensuring that fans and industry professionals easily discover the artist's content. Partnering with Maestro Media adds credibility to the artist's brand, making them more appealing to media, fans, and industry stakeholders.
Click Here